Brand story

Hey I'm Humera...but everyone calls me Humi!

I'm the founder of Humi, I literally do everything from designing and making, to modelling and order packing 😅 I also have a background in Chemistry which is where my stone/crystal obsession all started!

Welcome to my little world of jewellery

Styling outfits and colourful fashion bring me joy every single day – and nothing completes a look quite like the right piece of jewellery. For me, a great accessory isn’t just about looking good – it’s about telling your story. Whether you're bold and expressive, or love subtle pieces that reflect your interests and style, I created this collection to offer fun, personality-packed jewellery that adds a unique edge to any outfit. It’s all about making you feel like you – confident, creative, and completely individual.